CASE STUDY
Designing a single vehicle page as a shared system
Overview: I inherited vehicle detail and SEO landing pages that drifted year to year. Each model update introduced layout changes, duplicated work, and inconsistent interaction patterns. I rebuilt the vehicle page into a single reusable system—one structure that scales across model years while staying consistent, efficient, and adaptable.
Role: UI/UX design + front-end implementation. Defined layout architecture, component rules, and interaction patterns while implementing the structure in HTML/CSS with lightweight JS behaviors.
Tools: HTML, CSS, Bootstrap-style layout grid, light JavaScript for tabs/anchors, OEM asset references, internal CMS structure.
Problem
Vehicle pages were functioning as isolated builds instead of a unified system. Small updates—new trims, new features, minor design changes—often required rebuilding sections from scratch. Over time, this created inconsistency in layout, user flow, and styling between model years.
The experience needed to feel modern and OEM-inspired, but without sacrificing production speed or structural consistency.
Constraints
- Single-page structure for SEO and user flow.
- Must scale across 2024 → 2025 → 2026 → 2027+ without layout rewrites.
- Compatible with dealership site widgets (chat, accessibility overlays, inventory tools).
- Fast to update when model-year content changes.
Solution
I established a universal page template with a locked structural skeleton and reusable modules. The structure stays identical year to year. Updates happen at the component level—not the layout level.
- Universal structure: Hero → Intro → Color Options → Explore Tabs (Exterior / Interior / Features / Performance / Safety) → Trims → Powertrains → Inventory CTA.
- Reusable modules: Color selector component, standardized explore tabs, and a trims system that renders consistently across screen sizes.
- Interaction rules: Scroll-to anchors and predictable section hierarchy so users can jump directly to trims, safety, performance, or design.
- OEM-inspired refinement: Rather than redesigning the structure, I layered in select OEM-style patterns (stat bars, cleaner trim cards, tighter spacing rhythm) to elevate the presentation while preserving the system.
System Evolution
- 2024 baseline: Established foundation but lacked structural consistency across years.
- 2025 template lock: Introduced a universal layout that could be reused across multiple models.
- 2026 refinement: Improved trims hierarchy and simplified interaction patterns.
- 2027 upgrade: Added OEM-inspired presentation elements (hero stat bar, stronger trim cards, clearer powertrain split) without changing the core structure.
Outcome
- Consistent experience across multiple model years.
- Reduced rebuild time through component reuse.
- Improved visual polish while maintaining structural discipline.
- Scalable template ready for future model updates.